La-Z-Boy makes gallery move
La-Z-Boy UK galleries have begun trading across UK and Republic of Ireland retailers as part of a major push by the upholstery manufacturer.
70 retailers have signed up to become Furniture Gallery stockists, who will offer the brand’s exclusive new Originals Collection and feature specially created POS displays.
The branded in-store areas clearly designate the La-Z-Boy products and have a video screen explaining the brand history, points of differentiation and product information.
One of the first retailers to install the Furniture Gallery was Frank Knighton Suite Centres, in Nottingham (pictured).
‘Everyone’s reaction to the new gallery has been very positive and we achieved sales from when it was very first set up. It is delivering all that we hoped it would,’ said Richard Knighton, Frank Knighton Suite Centres md.
‘We have had a fantastic reaction so far to the new galleries, from both our retailers and their customers. The POS itself requires specialist installation and we are fitting the galleries at a rate of around five per day,’ said Dave Darragh, La-Z-Boy UK sales director.
The company is also planning to launch a consumer facing UK website.