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Etailer hopes to make Connection with Direct Wood Flooring roll-out

DWFCoventryOnline flooring retailer Connection Retail is continuing the roll-out of its Direct Wood Flooring stores.

Its fifth store, in York, is due to open this month, following openings in Coventry (pictured), Thurrock and Bracknell, selling to both consumers and trade. Its first branch in Birtley, began as trade only.
The company has invested £300,000 in the four most recent stores.
‘The store launches are significant investments for the company as we look to increase our geographical presence in the UK. By operating a number of commercial counters in various regions this will also strengthen our links across the country, while maintaining a strong online presence,’ said Dan Foskett, Connection Retail md.
Established in 2012, Connection Retail, which comprises four retail companies, offers flooring and outdoor furniture for commercial and domestic markets. The company operates its own transport fleet from six distribution centres across the UK and employs more than 90 staff.
‘We are hoping to launch further stores in the coming months, building on this period of positivity, and to create more job opportunities at each branch, as well as to support our head office and transport operations’, said Foskett.