Kelly to spearhead Wayfair’s autumn TV push

Lorraine KellyTV presenter Lorraine Kelly is to be the figurehead of online retailer Wayfair’s autumn TV advertising campaign.

The campaign is due to begin in mid-September.
‘We’re thrilled to join forces with Lorraine Kelly for our new TV campaign,’ said Martin Reiter, Wayfair Europe general manager. Lorraine’s down-to-earth signature style makes her a perfect fit for Wayfair. We’re excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair’s broad range of budget-friendly finds to high-end styles as well as just how easy it is to shop for every room in the home at Wayfair.co.uk.’
In addition to the TV campaign, Kelly will collaborate with the retailer on a festive dining room makeover. Launching on-site on Wayfair.co.uk in November, she will give shoppers a look at how to style their homes for the season. Kelly will also be sharing her top gift picks for the festive period in another shoppable sale.
‘I’m delighted to be teaming up with Wayfair this year. It’s a fantastic one-stop-shop which makes it so easy for shoppers to find unique pieces for any room in their home,’ Kelly said.
Wayfair’s Wayfair, Joss & Main, AllModern, DwellStudio and Birch Lane brands generated sales of US$3.9bn in 2016/2017.