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Underlay firm launches charity range

floorwiseawareFloorwise has launched an underlay that will raise funds for Breast Cancer Care. It will donate £6 to the charity for every roll of Floorwise Aware sold.

'Floorwise Aware is a first for the retail flooring industry and we are anticipating a great take-up from retailers across the UK wanting to give to a very worthwhile cause, while hugely improving their standing in the local community,' says Richard Bailey, Floorwise md. 'Nearly all of us know someone who has been affected by cancer at some point in our lives, making the choice of charity all the more poignant, not only for retailers but for their customers too.

'With a strong pink theme running throughout, from the pink film of the underlay itself to the pink packaging, presenter and free pink-themed in-store marketing materials, retailers will be in the perfect position to benefit from aligning themselves with this highly recognised charity. Retailers quick to sign up will be able to launch the product to a hugely engaged local audience while benefitting from the positive impact of the underlay all year round,' he says.

'We've designed the underlay to provide a unique all-round specification that can cater for the demands of every home, so that retailers can have complete and utter confidence in recommending it to their customers whatever the time of year. We see Floorwise Aware becoming a key part of retailers' valuable added-sales all year round and hope to see this product grow over the years to come.'