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D&P confirms date of S&S rebrand

CharlieHuntOnline bedlinen and bathroom product retailer Duvet & Pillow Warehouse has confirmed the date of its rebranding as Soak & Sleep.

The retailer announced last year it would rebrand, but has not named the day until now: 5 March.

'We have become famous for fabulous bed and bath products at a fraction of high street prices and quite simply wanted a fantastic new name to match the quality of our product offering. We love Soak & Sleep as its catchy and sums us up perfectly. We have a new logo, a new website and sleek new branding to go with our name change and are really excited for what 2014 holds,' says Charlie Hunt, Duvet & Pillow Warehouse founder.

The company has seen sales rise from £64,000 in 2007 to £12m last year. It says its products are generally 40% cheaper than typical high street prices.

Last November it recruited Sir Stuart Rose, former Marks & Spencer chief executive, as chairman.