DFS launches contract push
DFS has launched its contract business-to-business website dfscontract.co.uk, targeted at trade customers from independent and large hotel groups, which can search a range of contract grade furniture developed by DFS and Curtis Furniture.
The website, optimised for tablets, has been developed by Salmon, which last year relaunched DFS's consumer website, dfs.co.uk in tandem with a new multi-channel platform.
Russell Harte, DFS head of multi-channel development and delivery says: 'Our investment in the last 18 months with Salmon, in replatforming our website to support dfs.co.uk and now launching dfscontract.co.uk is paying dividends. We are really pleased with the progress we have made with online unique visitors growing by 36% in the last year and some great trading results; we hope DFS Contract will follow in its footsteps.'