Modern Rugs becomes the first GoodWeave industry supporter as membership grows
GoodWeave has launched an industry partner scheme, with online retailer Modern Rugs becoming the first member.
UK retailers which buy GoodWeave labelled rugs from certified licensees are eligible to join the scheme. In return for promoting GoodWeave labelled rugs, industry supporters benefit from increased market exposure via the use of the GoodWeave Industry Supporter logo, links to the GoodWeave website, access to sales tools such as consumer brochures, and listings on the Talking Rugs consumer blog website. An annual fee of £420 is payable, which contributes to the organisation's vital work.
Modern Rugs has recently launched a range of GoodWeave labelled Kilim rugs from GoodWeave licensee Esprit (pictured).
Meanwhile, Katherine Richards Design and Capitol Carpets of Chelsea are the latest UK companies to sign up to the international GoodWeave certification programme. This brings the total to 15 in the UK and over 130 certified importers worldwide. Interiors designer Katherine Richards is launching a rug business selling to the trade and direct. Capitol Carpets has a rug and carpet store in Notting Hill, London and works nationally and internationally on an array of residential and contract projects.
The GoodWeave labelling initiative operates through a network of licensed rug exporters and importers. All licensed exporters and importers are charged a licence fee for the use of its product labels, and the fees generated are used to fund the system of random inspections, and welfare, education and rehabilitation projects.
Each of the GoodWeave exporting countries – India and Nepal – has a GoodWeave office which signs agreements with licensed exporters. They agree to the following terms: not to illegally employ children; to allow unannounced, random inspections by GoodWeave inspectors; to pay fair adult wages to notify GoodWeave of all sales of labelled carpets.
GoodWeave's trained inspection teams carry out random unannounced inspections of village looms and factories to make sure that the conditions of the licence agreement are being adhered to. Each exported rug is individually numbered, enabling its origin to be traced back to the loom where it was produced. This also helps to prevent counterfeit labelling.
GoodWeave labelled rugs can only be imported by traders who have signed a licence agreement with one of the three importer country offices in Germany, UK, and USA. The imported rugs are then sold on to retailers.