CF members' sales stabilise
Carpet Foundation members have seen largely stable sales of carpets from the CF’s 10 manufacturing supporters this year. Since the start of the year sales have varied from +2% to -1%, averaging about +1.5% compared to a year earlier.
Although not a constant indicator due to changes in the Carpet Foundation’s retailer and manufacturing membership over the period and the different number of manufacturers stocked by each retailer, the figures do indicate that consumers are still spending on carpet and Carpet Foundation members have enjoyed higher sales of the 10 brands for the past 18 months.
The stabilisation of sales contrasts with the past three years, which mirror the state of the economy. In April 2008 sales were running at 6% higher than 2007, before starting a slide to -18% by April 2009. That month marked the low point, with sales then climbing, albeit against weak comparisons, and returning to growth in May 2010.
The value of sales continued to grow, peaking at +2.5% in August 2010, before slowing down and then falling back into negative territory at the end of 2010 and then picking up again.