Revamp for New Design Britain awards
Student design awards New Design Britain is to receive an overhaul as it enters its second decade, with new categories.
Two categories have been introduced to the 2015 edition of the awards: interior design and architecture. These additions will sit alongside the four existing categories: furniture, furnishing accessories, fabric and surface coverings.
The awards will be held at next year's May Design Series show. 'May Design Series is an event that celebrates all aspects of the interiors, furniture and design industries, and we wanted the New Design Britain awards to reflect this,' says Andy Bishop, MDS creative director. 'Introducing the interior design and architecture categories ensures that we are able to offer something to young creative talent from all design disciplines. With the help of our expert judging line-up I know we can discover some true talent.'
Speaking at the retrospective exhibition held at this year's MDS, longstanding judge Barbara Chandler commented on the impact that winning a New Design Britain Award can have on a the career of a young designer: 'I was so impressed with what all our winners have achieved in the 10 years since we started the competition - so much enthusiasm, application, talent and above all professionalism. Christiana Ionescu stood out as she has only been designing for a year but has packed so much in – including a work placement with John Lewis, a best-selling light sold on made.com, and the chairs that originally won her the prize have been designed for Davison Highley and manufactured in High Wycombe.'
Christiana Ionescu, winner in 2013 as well as winner of the 'Best in Show' award at the retrospective exhibition held at this year's May Design Series, urged students to get involved with the initiative: 'Apart from gaining a lot of confidence, winning New Design Britain has also made gave me the opportunity to carry out a work placement in the design studios at John Lewis. This proved an invaluable experience, gave me an insight into the world of the retail industry, and definitely helped me to break into the design world. I would advise design students to get involved with New Design Britain as it's a great way to get some additional experience and gain important contacts,' says Ionescu.