Harrogate to host wool celebration
The Flooring Show will be the venue for a major celebration of wool carpets in September.
The Campaign for Wool, British Wool Marketing Board and manufacturers are funding several new initiatives for the 21-23 September event.
The Wool Trends Centre will be supported by some of the industry's leading carpet brands - Adam Carpets, Axminster Carpets, Brintons, Brockway Carpets, Bronte Carpets, Cavalier Carpets and Ulster Carpets.
A promotional feature in Homes & Garden magazine will be part of the wool promotion and participating brands will include Whitestone Weavers, Roger Oates, Kingsmead Carpets, Crucial Trading, Cormar, Brintons, Axminster Carpets, Alternative Flooring and Adam Carpets. The eight-page special Wool Trends supplement will be given out to visitors at the show.
The wool brands will surround a Homes & Gardens Wool Inspirations roomset styled area that will be a major focus for the show.
BWMB and CfW will also bring a wool educational focus to the event, offering retailers solid information on the wool story and providing assets to assist in promoting and selling wool carpet in-store.
Wool seminars will take place each day of the show including cleaning and care and up-selling to wool alongside Homes & Garden focusing on its interior trends research hosted by Giles Kime, editor-in-chief of the UK's longest established interiors magazine.