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JFS to make weekend switch

ROMThe January Furniture Show is to revert to its historical weekend slot for 2016, and take place at the end of January.

While next year's debut event takes place from Tuesday 13 to Thursday 15 to prevent overlapping IMM Cologne, it will run from Sunday 24 January – Tuesday 26 January in 2016.

'The new look show will run midweek from Tuesday 13 to Thursday 15 and as a direct result of the overwhelming success that we've achieved so far, we have now signed a tenancy for the next three years. Due to popular demand and to ensure that we don't clash with any other events, 2016 will run for three days from Sunday 24 - Tuesday 26 January,' says co-organiser Laraine Janes.

Meanwhile ROM has become the latest company to book for 2015.

'We are really looking forward to next year's January Furniture Show in Birmingham. Our market share in the UK has been constantly rising over the last couple of years and we do have ambitions for further growth. In particular, our 20cm range of concept-furniture in combination with our unique sales tool, the iROM configurator App, is allowing retailers to create unique bespoke interiors on iPads, giving us a unique strategic advantage in this important market,' says Luc Embrecht, ROM UK sales manager.

'A number of UK based furniture retailers have already fully taken on board our concept and how easy it is for them, to sell any size and functionality requested by the customer. All this, combined with a modern, functional design and even more interesting features, will be on the scene in Birmingham.'

'When big international brands such as ROM come back to the UK to exhibit at The January Furniture Show it is a true testament to the importance of such an event,' adds co-organsier Theresa Raymond.