Home leads John Lewis sales charge
Shoppers continued to show a keen eye for a bargain last week, helping John Lewis lift sales by more than a fifth.
The final week of the chain's summer sale saw sales jump by 20.1% to £77.07m. Its At Home stores and interiors products lead the way with healthy increases.
'The customer appetite for a bargain continued, with Reduced to Clear up 9% and Special Buy up 4% against last year. As well as a healthy appetite for clearance stock we are also pleasingly seeing customers beginning to buy from the new season lines as they come into stock,' says David Barford, John Lewis director of selling.
'Shops performed strongly, seeing growth of 16% on last year with the new format estate leading the way – Chichester, Ipswich, Exeter and Tunbridge Wells all beat last year by 40% or greater. Online had a great week with a sales increase of 31.5% on last year. Against the like-for-like Clearance week last year, demand was 19% up, demonstrating another strong week for traffic.
'Home had a strong week all round and was up 23%. The result was driven by prominent Special Buy assortments – textiles and carpets ended 31% up and all buying groups achieved sales budgets.
'This week provides us with the opportunity to focus on coming out of clearance strongly. With the summer holidays now looming customers will be, more than ever, looking for newness in our shops and online. This is timely for us, as with only one week left of the half year there is still a lot to play for.'