Hypnos scoops manufacturer award at bed show as Peter Keen receives lifetime award
This year's Bed Manufacturer of the Year at the Bed Show awards was Hypnos after seeing strong sales and significantly increasing exports in the qualifying period, while taking an innovative approach to further developing brand awareness and proving itself a worthy benchmark for the higher-end of the market.
The runners-up were Silentnight and Sweet Dreams, in a very competitive category. Silentnight was praised for its highly professional targeted marketing to meet the needs of every type of customer, individualising and differentiating the offer and working hard to meet the challenge of being a market leader. The judges (Bernard Eaton, Greenwood Retail md; Richard de Melim, Furnishing Report editor; Paul Farley, Furniture News editor; Andrew Kidd, Interiors Monthly editor and Chris Peck, Cabinet Maker editor) felt Sweet Dreams also deserved recognition for its investment in UK manufacturing and a strong year-on-year performance, as it branches out into new retail markets.
J De Walleg was name as Bed Component Supplier of the Year for innovation that saves mattress manufacturers time and money and enjoying significant export growth in the past year.
Bekaert Textiles was runner-up in recognition of its research into cradle to cradle production and some potentially ground-breaking technology in its development of biodegradable mattress covers.
The National Bed Federation presented Peter Keen, Hypnos chairman and former NBF president with a lifetime achievement award.
Keen was awarded the Lifetime Achievement award for his contribution to the bed industry. He has been at the helm of his family's manufacturing business for more 30 years and as NBF president from 2006-2009 he laid the foundations for the association that it is today with the Bed Show Code of Practice and the new Sleep Council Sales Academy.
Now in their fourth year the awards are designed to recognise the companies considered as best in class over the previous 12 months.
'The awards once again showcase the outstanding level of innovation and enterprise that the industry is capable of. This year the competition was stronger than ever and the quality of entries improves year-on-year, giving the judges an ever harder task. We are thrilled to recognise such a fantastic set of companies,' says Stuart Hibbert, NBF president.