FV, Surrey Beds and Loaf share Bed Show retail awards
Furniture Village, Surrey Beds and Loaf took home the retailer awards at this year's Bed Show awards.
Furniture Village was named as Multiple Retailer of the Year. The judges of the retailer and supplier awards (Bernard Eaton, Greenwood Retail md; Richard de Melim, Furnishing Report editor; Paul Farley, Furniture News editor; Andrew Kidd, Interiors Monthly editor and Chris Peck, Cabinet Maker editor) decided that bravely revitalising and reinventing its bed offering and for its leading approach to retailing made it the winner.
A close second was Bensons for Beds, which demonstrated a business that is continuing to build on its successful model and places emphasis on sales training.
Competition was very strong for the Independent Retailer of the Year category. Surrey Beds stood out for all round effort and quality. Going by the title the Beducator, owner Jerry Cheshire, has been embracing online sales and marketing, offering sleep consultations, developing its own You Tube channel and coping with three months of major roadworks right outside the store to achieve very respectable overall year-on-year sales growth.
Peter Betteridge was runner-up after investing in marketing sponsorships with local suppliers, a commitment to green policies and a new approach to in-house marketing.
The Bed etailer of the Year award went to Loaf. While its product range is small, the company demonstrates the next phase of online retailing, a more relaxed, more ethical approach, selling high value product and producing spectacular growth.
With a compelling story about its performance over the qualifying period, professional performance, demonstrating quality at every level and excellent search engine results, Mattress Online was runner-up.
Now in their fourth year the awards are designed to recognise the companies considered as best in class over the previous 12 months.
'The awards once again showcase the outstanding level of innovation and enterprise that the industry is capable of. This year the competition was stronger than ever and the quality of entries improves year-on-year, giving the judges an ever harder task. We are thrilled to recognise such a fantastic set of companies,' says Stuart Hibbert, NBF president.