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Ikea to begin click and collect trial

IkeanorwichNorwich is to be home to the first of three click and collect trial formats for Ikea.

The chain plans to open a 19,000sqft store on the Sweet Briar Retail Park, off of the city’s outer ring road this autumn.
Customers will be able to view some products while placing orders or collecting from the store.
‘It is less than a tenth of the size, so not everything which is in a normal store will be there. There will be some products on display and there will be a lot of support for people wanting to purchase products. There will be opportunities to order and collect goods and there will also be a cafe in the store,’ says Jack Jackson, Ikea order and collection development manager.
Two further trial formats are being developed, which the chain hopes to have running by next autumn.