DFS wins Sofaworks/Sofa Workshop name battle
DFS has won its legal battle with fellow upholstery chain Sofaworks over its rival’s name, after claiming it was too similar to its Sofa Workshop brand.
The Intellectual Property Enterprise Court has ruled that the Sofaworks name infringes DFS’s Sofa Workshop brand.
‘We’re pleased that Sofa Workshop has been successful in its action against Sofaworks with regards to passing off. Sofa Workshop is a small, quality brand that has been established since 1985 and we’re happy the outcome allows the brand name to remain protected,’ says DFS.
The Sofaworks name was acquired by CSL in 1996 and DFS bought Sofa Workshop in October 2013.
‘We have put a stake in the ground in the last 12 months to change the market by putting an end to endless sales, which is what the whole market lives and thrives on. That is what our competitors like DFS fear and this case is born out of that fear. As such it is not the name that really matters,’ says Jason Tyldesley, Sofaworks chief executive.
‘We will be there, ever present in their lives taking their market share. Whatever we do we will carry on doing what is right for the customer. Why would Sofaworks pass off as Sofa Workshop? I do not know how we would benefit.’
Tyldesley says the company, which has spent about £500,000 on legal fees, has yet to decide if it will appeal the ruling. ‘If we want to fight on principle then we will appeal and do so with venom.’