Heal’s uses Westbourne Grove to focus on lighting and interiors design
Heal’s is using its new Westbourne Grove, London store to focus on lighting and interior design alongside a new bespoke service.
The store, on the ground floor of the Queens Building, a former art-deco cinema has been designed and project managed by designer and former finalist of Heal’s Discovers, Matthew Elton, who was instrumental in launching Heal’s Ambrose collection in 2014. All the fixtures, fittings, along with the bespoke kitchen showcased in-store have been designed and produced at the Heal's workshop by Elton and his team.
To coincide with the new store, Heal’s is now offering this bespoke design service to customers.
'It’s been a fantastic journey working with Heal’s, from the Ambrose A-Frame collection through to the design and build of the new Heal’s store. The Queens Building is a local landmark; the team and I are proud of what we've created, and feel privileged to be part of the Heal’s programme of change,’ says Elton.
‘Growing up in London, I always knew of Heal’s and what it stands for. Now, in my new role heading up the Heal’s Contract Furniture/Kitchen and Shop-fitting division, I have a hand in keeping that tradition going.'
‘We are two years into a programme of change to ensure Heal’s remains at the forefront of British design, and more importantly, to put the customer at the centre of all we do. Shopping habits have changed beyond recognition in the past ten years and we needed to respond to the new consumer digital age and how customers research and shop. Service, whether online or in-store, is paramount and we know that the changes we are making will ensure we’re at the top of our game,’ says Will Hobhouse, Heal’s chairman.
The retailer will relaunch its website next month.