Silentnight strengthens cricket relationship
Silentnight has been deepened its relationship with Lancashire County Cricket Club after upgrading its sponsorship.
As part of the partnership, Lancashire County Cricket Club will see members of its playing squad receive sleep advice from Dr Nerina Ramlakhan, Silentnight’s sleep expert.
‘We are extremely proud of our Lancashire roots and therefore delighted to lend our support to such an elite local team as Lancashire County Cricket Club. The partnership fits perfectly with our current Achievements campaign which looks to highlight what can be achieved after a great night’s sleep. We know sleep plays a crucial role in any athlete’s performance and so our resident sleep expert, Dr Nerina Ramlakhan, will work closely with the players to see how we can help them get a great night’s sleep, and hopefully get promoted at the end of the season', says Nick Booth, Silentnight marketing director.
‘As a former player myself, I know only too well the benefits of sleep and how it can positively affect performance. Therefore, I am delighted that we are continuing our partnership with Silentnight,’ says Warren Hegg, LCCC business development manager.
Next week a competition winner will be able to watch the NatWest Blast T20 match between Lancashire Lightning and Notts Outlaws on a Silentnight bed at Emirates Old Trafford.