Furniture Village and Newbridge share Bed Industry Awards
Furniture Village was hailed as the Multiple Bed Retailer of the Year and Newbridge Street Bedding Centre as Independent Bed Retailer of the Year at last night’s awards.
The judges felt the company, which also won the award in 2014, demonstrated a strong commitment to developing its bed business and delivered a strong performance over the past 12 months, significantly increasing sales and average order values. It has also been very progressive in taking its bed business forward across all fronts. The judges also commented that such progress is particularly difficult at the higher end of the market.
Highly commended went to Bensons for Beds for its commitment to move away from a pure price focus, while its efforts to improve the customers’ shopping experience is refreshing and delivering encouraging results.
Competition was strong for the Independent Retailer of the Year category.
A special mention must go to all the retailers in this sector that are embracing the online challenge, moving away from price-driven messages towards selling better sleep, emphasising customer service and staff training and taking an imaginative approach to marketing.
The sudden, tragic loss of Newbridge Street Bedding Centre’s founder last year might have seen the demise of the business. Instead it has inspired the management team to try even harder. On the back of customer research, this business has re-engineered its focus from the ground up, pressed the re-set button and seen strong development in its new direction.
Land of Beds was highly commended for demonstrating excellent branding, an impressive online performance and exceptional marketing skills.
The awards were judged by Chris Edward-Thorne, Cabinet Maker editor; Richard de Melim, Furnishing Report editor; Paul Farley, Furniture News editor; Andrew Kidd, Interiors Monthly editor, Bernard Eaton, Greenwood Retail md and Jessica Alexander, NBF executive director.