Habitat helps drive Homebase growth
Habitat has enjoyed like for like sales growth in the past six months, helped by increased Habitat sales and big ticket items.
The chain saw like for like sales grow by 5.6% in the 26 weeks to 29 August. Growth was ‘broadly across all product categories, but particularly in big-ticket kitchen, bathroom and furniture products.
‘The Habitat brand continues to deliver greater choice around premium quality to the Homebase customer. Sales of Habitat products in Homebase, including concessions, grew by over 30% compared to the same period last year. There are now 68 Habitat concessions.
‘The performance of exclusive brands such as Habitat, Odina, Schreiber, Hygena and Qualcast continues to be of key importance to Homebase. The rebranding of the Kitchen Essentials range to Simply Hygena emphasises the good quality, reliability and stylish selection of kitchens. The Simply Hygena brand has delivered strong sales growth when compared to the same period in 2014/2015.’