Karndean provides POS boost with website update

Karndean Designflooring has updated its website allowing retailers to search its complete range of wood and stone designs by product, and also by room and interior styles for the first time. With large, close up product images to view, visitors can zoom in and out, and get closer than ever before online.

Karndean.com also decorating ideas to recreate individual styles such as country life, modern rustic and shabby chic.
‘Taking on a clean, modular layout, we had the end user in mind when presenting superior product imagery, says Heather Horton, Karndean Designflooring head of digital and communications.
‘It was important we were able to demonstrate the intricate details of each product through our imagery online, and offer inspiration zones for users.’
As well as being able to order samples and brochures, visitors can access digital tools and apps including the recently updated Floorstyle tool and Augmented Reality app with its new Style Guide feature, allowing users to search by range, or by a combination of look, tone and size options.