New York move for Savoir
Upmarket bed manufacturer and retailer Savoir Beds has opened its first company-owned showroom in the US.
The 2,562sqft space in New York’s Upper East Side comes six years after its franchise Soho showroom opened.
‘We are thrilled to bring cloud-like comfort to Manhattan’s Upper East Side with the opening of Savoir’s newest home,’ says Alistair Hughes, Savoir Beds md. ‘The uptown store offers our clients the luxury and bespoke service they have come to expect from us as a company, and we look forward to welcoming customers to our new space to witness first-hand the splendour of Savoir.’
The showroom spans two floors with a mezzanine overlooking the brand’s most iconic designs. ‘When designing the space, we wanted to embrace elements that alluded to an art gallery,’ says Mandeep Dillon, Savoir creative director who designed the new showroom. ‘The result is an aesthetic that cues visitors to feel as though they are not simply shopping for a bed, but rather a one-of-a-kind work of art. Visitors to the showroom will enjoy natural light that floods through the windows and a comfortable and discreet setting that beautifully complements and highlights our iconic beds. The space’s muted colour palette serves as the ideal backdrop to display the range of mattresses, headboards and array of bedding options. Soft overhead lighting is dimmed upon request to simulate a customer’s ideal sleeping conditions within the space, as consumers engage with the product to discover which design and model best fulfils their personal preferences and needs.’
The showroom is the company’s fourteenth, following its opening in Seoul last October.