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Loaf to open second showroom

LoafABed and upholstery retailer Loaf is to open its second Loaf Shack store next month.

The company will open the 5,500sqft store at 103 Lancaster Road, Notting Hill – previously occupied by Oka – on 15 July.
Housed over three floors in a former dairy, the store will have eight rooms plus a light-filled New York-style loft space in the eaves with floor to ceiling glass windows where beds will be on display.
In common with its Battersea store which opened last October, the emphasis is on relaxing with vintage arcade games, table football, a cinema area playing classic re-runs alongside a mattress testing area.
‘I grew up just around the corner from our new Shack and I used to spend my summer holidays earning a bit of pocket money painting my Dad’s office which was slap-bang opposite. It’s my favourite building in the area and I’ve had my eye on the space for a very long time. We’ve created a special somewhere for people to come and put their feet up and be happy. I always hoped that one day I’d earn my living through chilling,’ says Charlie Marshall, Loaf founder.