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Interfloor takes home export awards

InterfloorExportExcellenceMENAUnderlay and accessories group Interfloor has been recognised for its export activity at the first Export Excellence Awards.

The company won the Innovation in Exporting and Exporting Excellence in Middle East and North Africa categories and was a finalist for the overall title of Exporter of the Year.
‘As a result of our team’s initiatives and our world-class product range, we have succeeded in increasing our sales in the MENA region by almost 400% in the last few years. Recognition of our success at these awards is very welcome and testament to the quality of the products we manufacture here in the UK, and to my team’s passion and professionalism in delivering great service around the world,’ says John Cooper, Interfloor ceo.
Until the late 1990s Interfloor’s business was almost entirely confined within the UK and Republic of Ireland. Twenty years later, and as a direct result of training overseas carpet fitters and project consultants in the benefits and techniques of using an underlay, exports now account for over 15% of Interfloor’s turnover.
Interfloor’s entry into the Middle East and North Africa market dates back to 1994 when the company took a stand at a Dubai trade exhibition with the aim of introducing the local markets to the British methods of carpet installation involving the use of underlay. Up until that time carpets sold in this region were mainly plain in colour and of the high pile tufted velour variety sourced principally from the USA and Belgium. Underlay was deemed to be unnecessary given the thickness of the carpet pile.
Following the show, Interfloor recognised that it needed to convince people about the benefits of an underlay and train the installers in the basic techniques needed to install carpets correctly using its products. An installation video was a great success in educating the public at the point of sale and resulted in ever increasing numbers of customers demanding to have their carpets installed using the ‘British method’.
Pictured are: Tony Capon, Interfloor export director; Jide Bode-Harrison, assistant director structured trade commodity finance of sponsor FBN Bank; Linda Milburn, Interfloor team leader (export office), and John Cooper, Interfloor ceo.