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Revamp for British Wool labelling

BWlabels2016British Wool has introduced a new content label as part of a overhaul of its product labelling.

The British Wool Marketing Board has launched the British Wool Premium Label Partnership with manufacturers that want to promote a higher content of British grown wool in their products
A new label – the Gold British Wool label and the existing Platinum label - are included in the new scheme. The labels have been created to clearly define a higher level of British Wool content within product: 70% within the wool blend in the case of the Gold label and 100% in the case of Platinum.
‘The Premium Label Partnership defines the manufacturer of the product and their supply chain and ensures that the manufacturer is responsible for ensuring the content is sourced and verified according to the criteria that is set-out by BWMB. BWMB audits the chain and the product is only awarded if the strict content values of the specific label meets the standards,’ says Tim Booth, BWMB marketing manager.
‘We have had growing interest from textile manufacturers for a higher specification label that promotes quality fibre content - particularly in carpet and mattresses. These new labels and the Premium label partnership will encourage more to follow suit. The added value to the consumer is that this will be a great investment with superior performance.’