Williams upbeat after Topps growth picks up
Matthew Williams, Topps Tiles ceo says he is confident in the chain’s ability to out perform the market, after sales growth rose in the third quarter.
Like for like sales rose by 6.2% in the 13 weeks to 2 July, its strongest quarter of the year even allowing for the earlier Easter.
‘Our focus on the successful strategy of Out Specialising the Specialists has enabled us to deliver healthy like-for-like sales growth in the third quarter, with initiatives to extend the appeal of the Topps brand continuing to attract new customers. While it is currently too early to ascertain the implications of the result of the UK referendum, we remain confident in the longer term outlook for our business and in our ability to outperform the market,’ he says.
The chain has introduced a personalised digital brochure service that enables customers to create a bespoke brochure with content specific to the rooms and designs that they are interested in. Once completed online, the brochure is emailed to the customer for their further consideration. Williams says customer response has been ‘strong’ with around 1,000 personalised brochures being created every week.
During the quarter it launched several ranges that continue to provide customers with a natural look, including stone and wood effect in a plank style format. Its exit of real wood flooring is almost complete and this has created space for new product such as the XL format range of tiles which are bigger than 60cm x 60cm.
Sales from recently launched lines accounted for 8.8% of total sales in the period.