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Aram in major Flou push

Flou at AramModern furniture retailer Aram is to devote a tenth of its floorspace to Italian bed, bedroom and upholstery company Flou.

The London retailer, which has stocked the brand for a decade and has regional exclusivity, is creating a 2,000sqft Flou display at its Covent Garden store.
‘In the ten years that we have been stocking Flou beds, we have built up an excellent working relationship with the company and the customers who invest in the brand are seldom disappointed,’ says Ruth Aram, Aram director. ‘We feel that now is the right time to devote a larger space to show more of Flou’s extensive range of products including wardrobes and sofas.’
Aram will stock items from seven of the manufacturer’s collections, including its debut Nathalie model from 1978. Other include Gentleman, Notturno Shabby Chic, Olivier, Duetto and Piazzaduomo.