Christopher Pratts boosts upholstery gallery
Leeds furniture and flooring retailer Christopher Pratts has unveiled new look to its upholstery offer, with a significantly enlarged Collins & Hayes gallery.
The Stockers branch has transformed the area, increasing the number of floor models from four to 12, with 10 designs new to the store, including the new Dalston. Two existing designs have been retained.
‘There are new fabrics to choose from with an injection of colour, the majority of which are natural fibres, chemical free and unback-coated. New POS material has been designed to assist the customer and inform them of the brands quality, craftsmanship and USPs,’ says Kate Delany, Collins & Hayes creative and marketing executive.
‘The space is has less furniture from the rest of the store thrown in too. Mostly just Collins & Hayes with a little dining and cabinet furniture just to break it up a bit. It works really well,’ she adds.