Back in the saddle
Quick-Step is to become the title sponsor of Belgian World Tour cycling team, after five years as co-sponsor.
The team will be known as Quick-Step Floors from 2017, after previous co-sponsor sports nutrition company Etixx switched to be a official partner.
The flooring company has been involved in cycling sponsorship since 1998 and was title sponsor of the team between 2003 and 2011.
‘The Quick-Step brand and the pro cycling team share many core values: a commitment to quality results and the continuous introduction of innovations that give us the competitive edge we need to win. These values are the cornerstone of success for both of our organisations,’ says Paul De Cock, Unilin flooring division president.
‘By origin we’re also a Flemish company – cycling is in our DNA.’