Name change as Trendsetter looks to export sales
Bedding manufacturer Trendsetter International has renamed its Estonian operations as it looks to boost exports.
The British company bought Baltic Fibres in 2000 and the state of the art facility in Lääne-Virumaa quickly became Trendsetter’s hub of technical innovation and product development. Now it has been rebranded as Trendsetter Europe.
‘Our Trafford-based UK headquarters and Shanghai sourcing operations both come under the Trendsetter name and putting the Estonia facility under our well-established identity will help us to present a more unified business,’ says Claire Watkin, Trendsetter International md.
‘Trendsetter Europe has played a major part in Trendsetter’s notoriety as the innovator in the category, introducing unique products to consumer markets, and bolstering customer confidence in our ranges. Our united mission is to continue to provide unrivalled products that help consumers achieve a better night’s sleep, through sustainable manufacturing, responsible sourcing, industry leading quality, innovation and exceptional service.’
As well as supplying own-label products for retailers Trendsetter owns The Fine Bedding Company, Kings & Queens and Nimbus Emporium brands.