Bensons continues megastore rollout
Bensons for Beds has continued to roll out its new Megastore format.
Designed by JE+1, which has also designed Harveys’ larger store format, Bensons’ new format has opened at the Lakeside, Essex after initial openings at Manchester White City, Bolton Middlebrook and Aintree, Liverpool.
The latest opening has seen the original store double in size by extending into an adjacent unit.
Specialist departments are a major element of its strategy to communicate the brand’s positioning as the ‘No. 1 Bed Retailer’ in the UK. Mattress testing areas include a range of mattress types, alongside the Adaptive Bed system where firmness can be adjusted digitally within a single unit.
Specific brands are also given their own areas in-store and digital stations are installed throughout the stores, to let shoppers further explore ranges that cannot be accommodated in-store.
The larger store strategy allows Bensons to display its full range, and to introduce a dedicated bedroom furniture department with a bedroom configurator service.