Harveys TV push for Sofas By You
Harveys has launched a TV advertising campaign for its Sofas By You upholstery, with more than 1,300 commercials.
The commercial, voiced by Peep Show actor Robert Webb, will be show 1,336 times on Sky: 943 (total across all channels); ITV 1: 307 (total across 9 regions) ITV Player: 34 and Channel 4: 52.
The 30-second advert highlights the variety of styles, sizes, and fabrics available in Sofas By You. ‘In an increasingly personalised world, customers want to be able to put their own personal twist on everything they own. That’s why we created Sofas By You. It’s a fun collection that nurtures individual tastes and gives our customers the chance to design their perfect sofa that is unique to them,’ says Lynda Stretton, Harveys head of brand.
The commercial was created by Mick Craven and Gaz Delaporte at McCann Manchester. ‘This latest work builds on our “Incredible Value. Guaranteed” campaign and showcases the Sofas By You collection. This campaign enables us to highlight the breadth, quality and craftsmanship of the Sofas By You collection and it aims to inspire prospective customers to design their own bespoke sofa with the comfort that it won’t break the bank,’ said David Donaghue, McCann Manchester managing partner.