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Silentnight set for TV comeback

SilentnightAlbanySilentnight is to return to TV advertising ending a seven year absence.

The bed manufacturer will launch a four week campaign next month on the Granada area of ITV with 30 second advertisements. The company has plans to roll this out in 2018.
The TV will be supported by a eight week Press campaign from 25 September, with titles including Metro, The Times, daily mail, Daily Express and Daily Telegraph.
The campaign will also include social media, PR and online activity.