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John Lewis sees home sales drop again

JLElstraJohn Lewis suffered a third consecutive week of falling home sales last week, despite strong fitted furniture sales.

Home sales dropped by 2% in the week to 14 October, following previous drops of 2.5% and 5.1% respectively.
‘Home sales were down 2% although sales of fitted furniture rose by 13.9% and bathroom products were up 6%. Halloween products were also up on last year as we get closer to 31 October,’ said Liz Mihell, John Lewis head of shop trade, London and south east.
Total sales for the week were £86.4m, down 4.6% on last year, which the chain said was ‘largely due to the warmer weather this year compared to the same week a year ago.’
‘Fashion was down 5.1% this year compared to the same week in 2016. Beauty, however, had a good week with sales up 4.3%. Fragrance sets were up 3% on last year as customers begin to look ahead to Christmas gifting, and the first ever John Lewis beauty advent calendar continues to sell exceptionally well,’ added Mihell.
‘Electricals and home technology sales were down 6.7% against last year. Within communication technology, Apple products continue to perform strongly with sales of the Apple Watch and Macbook Air both up significantly on last year. Coffee machines also helped drive sales of small electricals and this week will see us exclusively launch the new Dyson Supersonic hairdryer.’
Home sales for the 11 week period were down 0.4%.