Carpet Foundation members to receive marketing push as online interest is revealed
Carpet Foundation members are to receive posters of the organisation’s first home interest press marketing campaign.
The current issue of Country Homes & Interiors includes an advertising feature on buying from Carpet Foundation members and an A3 version of this will be sent to members, who have been encouraged to display it ther store window.
The year-long campaign will address key consumer issues such as carpet and health, underfloor heating and the benefits of buying from independent retailers. Magazines on the roster include Ideal Home, Your Home, Homes & Antiques and The English Home and it will reach a combined readership of two million. The campaign deliberately sets out to tackle some of the major issues facing consumers when they buy carpet.
Meanwhile 18,492 shoppers visited the Carpet Foundation’s website in the first nine months of the year to find the location of their local Carpet Foundation retailer.