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Connection Retail looks to 15 branches by summer

Online flooring retailer Connection Retail will open its third store of 2018 this weekend, as it looks to more than double its bricks and mortar presence by the end of May.

The company opened its six stores last year, followed by Newport and Swindon last month. Edinburgh is due to open on Saturday.

Branches in Keighley, Birmingham, Croydon, Crewe, York and Leeds are planned to open before the end of May, increasing numbers to 15.

The new stores 2018 will all sell products from the company’s three brands: Flooring Superstore, Direct Wood Flooring and Grass Direct.

‘This year represents a significant expansion of our retail flooring business as we open new stores across England, Wales and Scotland. This bricks and mortar expansion strategy complements the significant online presence we have built up since starting trading in 2012,’ said Dan Foskett, Connection Retail md.

‘We are growing at a fantastic rate, whilst at the same time being able to maintain online pricing in our high street stores. By uniting three high quality brands we are providing people with a one-stop-shop for all their flooring needs, reflecting the fact that householders are now likely to have multiple flooring choices inside and outside their home.’