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Alternative promotes executive team

Alternative Flooring has promoted three of its executives to directors.

Lorna Haigh (left) has become marketing director, Tim Cater (centre) operations director and Martin Stevens (right) sales director.

‘The three directors have been instrumental in Alternative’s growth and delivering its powerful brand presence. Innovation and looking at things differently is key to the company’s DNA. Strong product development has included the Rock ‘n’ Roll striped carpet, the hand woven, deep pile Barefoot carpet, the classic flat weave Iconic and Quirky B, our British patterned carpet ranges. The fresh approach to marketing with inspirational photography, creative point of sale and dynamic digital presence has led to effective consumer brand positioning,’ said Chris Brammall, Alternative Flooring executive chairman and director of parent company Avon Valley Holdings.

‘The executive team at Alternative is innovative and passionate about the brand. All three directors, in their respective roles, are pivotal to Alternative’s future success as we introduce more award winning and exciting products to the UK market.’