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Shire gets back into bed with the Rhinos

The Shire Bed Company has committed to a second year of its sponsorship deal with rugby league team and 2017 Super League champions, Leeds Rhinos.

The partnership will allow the bed manufacturer to continue its Sleep4Sport project and further develop its collection of professional mattresses offering the rest and recovery benefits critical to elite sports players.

The agreement will also allow Shire Beds to strengthen its relationship with the team's physios, coaches and players.

‘We're delighted to continue our support for Leeds Rhinos and look forward to developing our relationship with the team and our joint Sleep4Sport project,’ said Fara Butt, The Shire Bed Company marketing director.

Established in 1997, the same year that the club became Leeds Rhinos, the bed manufacturer is also a sponsor of Yorkshire County Cricket Club.