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Timothy Oulton picks London for flagship store

Furniture brand Timothy Oulton is to open a flagship store in London.

The company is to open the store ‘in the summer’ at the Bluebird Garage in Chelsea. The Shop at Bluebird, is relocating to Covent Garden next month.

The Grade II listed building was Europe’s largest garage when it was built in 1923, with room for 300 cars, but was not a commercial success.

The 7,244sqft showroom will be the fourth London location for Timothy Oulton, including Harrods and Heal’s, but its first standalone location, sharing the ground floor of the building with the Bluebird Café.

‘We’ve been searching for the perfect location for some time and we’ve finally found it. Stories and history are incredibly important to us and Bluebird feels like absolutely the right fit. Our gallery will be a distillation of everything we are about, it’s our heart and soul, and I’m extremely excited for its opening later this year,’ said Timothy Oulton, founder and creative director.