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Furniture and floor are home stars for John Lewis

Furniture and flooring enjoyed a double-digit sales increase at John Lewis last week, but it was not enough to prevent a sales dip.

‘Home sales were down 0.6% [in the week to 5 May], though sales of furniture and flooring were up 14.8%. Sales of seasonal home products were up 20%, primarily due to strong demand for inflatable products bought by customers planning to enjoy the hot weather. We’re also seeing very strong demand for royal wedding related products,’ said Maggie Porteous, John Lewis shop trade director.

‘Total sales for the week were up 1% on last year. Sales rose due to customers buying products for the warm weather and enjoying offers as we price matched a competitor’s promotion.

‘Fashion sales were up 4.3%. Womenswear sales were up 9.2% and sales of women’s accessories were up 6.8% including sunglasses which were up 20%. Sales of beauty, wellbeing and leisure products were up 5.5%.

‘Electrical and home technology products were down 1.1%. However, sales of TVs and mobile phones were strong, and for the second week in a row we saw high demand for fans sending sales up 34% on the same week last year.’

Home sales for the 14 week period were down by 2.5%.