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John Lewis suffers sharp drop in home sales

Home sales saw a sharp drop at John Lewis in the past week, despite the continuing success of outdoor furniture.

Shoppers instead bought fans, TVs and summer clothing in the week to 12 May.

‘Home sales were down 5.4%. However, we saw very strong sales of royal wedding memorabilia and expect that to continue this week as customers prepare to celebrate the royal wedding. Outdoor furniture continues to perform well,’ said Dino Rocos, John Lewis operations director.

‘Total sales for the week were up 3.3% on last year, mainly due to customers buying products for the warm weather.

‘Electrical and home technology sales were up 8.5%. The standout areas driving sales were fans, bought by customers wanting to stay cool, and televisions bought by customers preparing to watch the World Cup.

‘Fashion sales were up 7.4%. Sales of menswear were up 10.4% and sales of womenswear were up 9.3% as customers bought clothing for the warmer weather and took advantage of price matches on competitor promotions. We had a record week for linen garments which saw sales +108% on the same week last year.’

Home sales for the 15 week period were down 2.7%.