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British Wool revamps website for partner support

British Wool has relaunched its website, designed to support its retail and manufacturing partners.

The new website includes a range of training resources designed to help retailers and manufacturers articulate the benefits and features of British wool, along with useful advice on caring for wool products.

It also provides access to some of the latest market research carried out by British Wool, providing valuable insight into the carpets, beds and bedding sectors.

It has a stockist locator facility allowing consumers to locate their nearest stockist of British wool products by postcode.

‘Supporting our trade community is incredibly important - they are the first point of contact for consumers and represent the British Wool brand on the frontline. Our new website is designed to provide easy access to a range of relevant information which helps to promote and support conversations about British wool products,’ said Graham Clark, British Wool head of marketing.