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Cormar unveils new look

Carpet manufacturer Cormar Carpets has rebrand itself to emphasise its focus on carpets.

‘The company logo has had various updates over the years, but undoubtedly this is a major project for us, which will take a few years to implement. The decision to refresh your brand is never an easy one, but we feel that the new image for the company, while reflecting the traditional Cormar ethos, carries with it new appeal to consumers, for the digital age,’ says David Cormack, Cormar Carpet Company marketing director.

‘The integral message “Making your home just right” captures the essence of the brand and its value throughout the home decoration process.’

Phase one of the rebrand is being rolled out and will incorporate an updated website, new van livery, staff uniforms, signage, literature and stationery. Over the summer the existing in-store displays will be updated to reflect the new logo.