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Gallery shakes up branding in merger move

Gallery Direct is to merge its Dreamworks Beds subsidiary into its main business on 1 August.

The move will see the Dreamworks brand replaced by Gallery branded products (pictured) and a new brand introduced in the Autumn.

The Dreamworks’ sales team will be combined with the Gallery Direct sales force.

‘The integration makes perfect sense. Dreamworks Beds has the manufacturing site and skilled team but has not had the resources to really develop the product offer. A strategic restructure under Gallery will provide that platform with our warehousing, logistics, design and photography, trade show presence and website. It is a proactive, re-alignment, keeping the first-class manufacturing skills at Dreamworks Beds and combining it with the sales and marketing and operational efficiencies that Gallery can offer, reducing duplicated costs and putting us in a good position to look after customers’ needs for years to come,’ said Peter Delaney, Gallery Direct md.

‘It will benefit both Dreamworks Beds and Gallery customers. For those who already trade with both companies, it will simplify ordering and invoicing, as everything will be done through Gallery, and for those who only trade with one, it offers a broader catalogue of home interior pieces.’

“We’d like to reassure Dreamworks Beds customers that we will carry forward the most successful, best-selling popular products and will enhance the offer with a new fabric selection, certain product upgrades as standard, and a new product catalogue that will be ready for the Manchester Furniture Show and we will still offer the own label It’s All About You mattresses service for clients who prefer to sell under their own brand identity.’