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Home wilts in the heat at John Lewis

Home suffered a double-digit decline at John Lewis last week, despite another strong performance from garden furniture.

 

Home sales fell by 11% in the week to 14 July, despite garden furniture continuing its run of good sales.

‘Total sales for the week were down 6.2% with the continued hot weather and the sporting events last week impacting sales,’ said Jon Williams, John Lewis merchandising operations director.

Home sales were down 11%. However, summer merchandise had a strong week, seeing sales rise by 11%, and outdoor furniture continues to perform well, up 9%. ‘Hydration, which includes reusable water bottles, saw an uplift of 24% and beach towels were up 23% as customers prepare to head off on their summer holidays.

‘Electricals and home technology sales were down 4.6%, although Vision continues to perform well, driven by sales of TVs. Small electricals had another good week, driven by cooling and air purifiers. Also floorcare such as vacuum cleaners performed well due to new product launches.

‘Fashion sales were down 3.5%. However womenswear had a good week with sales up 5.6%. Own-brand was a particular standout, up 29.4%, with the new collection from Kin up 103%. Elsewhere, warm weather clothing continued its good performance with sales up 14%.’