MFS hails new visitor success
The addition of MidPoint and its higher end brands at the Manchester Furniture Show helped attract new visitors.
According to the show’s organisers exhibitors reported great satisfaction with sales and the number of quality buyers. Overall visitor numbers dipped in the face of the World Cup and Men’s Wimbledon finals on the Sunday afternoon and the hot weather, but more than 5,000 visitors attended over the three days.
MidPoint proved to be highly successful drawing in buyers from large retail and group stores who had not previously been part of the VIP buyer programme. These included CFC Interiors, Casey’s Furniture, Home Designs, Julian Foye, Meubles and Cubbin & Bregazzi.
Many of the MidPoint exhibitors reported great results from their first MidPoint outing at MFS. ‘We weren’t sure what to expect but are thrilled with the buyers we’ve seen and the positive reaction to our sofas. The show has a lovely feel and we will definitely be back next year,’ said Tina Reilly, Spink & Edgar sales director.
In the main hall many exhibitors also reported their satisfaction with the event and were also impressed by the quality of the attending buyers.
‘We’ve had our best Manchester with great sales across a broad spectrum of products. We’ve seen new buyers, especially from Ireland and high-end UK stores and we couldn’t be more pleased. There is no hesitation in booking our space – and hopefully larger space, for next year,’ said Steve Lamb, VIDA Living UK sales director.
The extended VIP hosted buyers scheme also brought more buyers to the event. ‘The addition of MidPoint, the enhanced visitor marketing activity and investment in our hosted VIP scheme, attracted a larger number of influential and high spending buyers than ever before. It proved to be a good decision as many of the buyers taking part were impressed by the quality of the exhibitors and the products on show, and many placed large orders for that important autumn trading period,’ said Cleere Scamell, show director.
Several exhibitors have requested more space at the 2019 event and the show organisers report that the rebookings for next year are already high at over 80%.