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Simba secures sleep deal with Saracens

Mattress firm Simba has become the latest bed brand to announce a sporting tie-up.

The company has become official sleep partner of London Premiership Rugby club Saracens in a three year deal.

‘Getting a quality night sleep is one of the most important aspects of our recovery protocols. The benefits of sleep are well documented, not just for the players’ physical performance but also for their general wellbeing and their ability to learn and take on information. Minimising sleep disruption gives the players the best chance to perform at their best each day,’ said Phil Morrow, Saracens performance director.

‘Since using a Simba Hybrid mattress and its technology and products, I have noticed considerable improvement in my sleep patterns and more importantly all my rugby induced aches,’’ said Alex Lozowski, Saracens and England player.

‘With an action-packed season ahead, Simba is delighted to be the official sleep partner of Saracens. Sharing similar values, we’re thrilled to be helping the team unlock their full potential, ‘ said Steve Reid, Simba ceo.

‘In professional sport, where the margins between success and failure are so small, this can be the difference between winning or losing, on a personal level and as part of a team. There is a huge amount of pressure on athletes when it comes to their recovery after a big game. Backed by science, data and technology, Simba is on a mission to change the way the world sleeps. When the stakes are so high, we hope we can give the players the edge on the pitch this season.’