Harveys takes celebrity route with Louise Redknapp
Furniture chain Harveys has introduce its first celebrity range of furniture: BOLD by Louise, with a upholstery range designed with singer and style blogger Louise Redknapp.
The collection includes eight different furniture pieces, available in a range of colours and confident neutrals, including coral, indigo, emerald, white, charcoal and turmeric in three fabrics: velvets, wools and linens.
The range is manufactured by Ashley Manor.
‘I only design things I would put in my own home, and this collection is a true reflection of my personality and style. We’ve worked so hard on the shape and design of each product, and seeing the final finished range was a truly stand-out moment for me. I wanted people to have a focal point in their living spaces that will be a conversation starter for guests, and BOLD by Louise really encapsulates this. Working with Harveys has exceeded my expectations: the collection is beautiful and I’m so proud of it – I’ve even got the large Icon sofa in my living room,’ said Redknapp.
‘Working with Louise has seen the Harveys brand go on a really thrilling creative journey. When we started working with her we knew she was a strong fit for us, and her bold personality has shone through in the iconic pieces in the collection. BOLD by Louise will give our customers the confidence to be brave and push the boundaries when it comes to styling their homes,’ said Lisa Broad, Harveys head of buying.
‘Harveys is in the middle of great change and innovation. This is the first time we have partnered with a celebrity and the team has been committed and driven to produce a range that will inject vibrancy into shoppers’ homes: stylish furniture that doesn’t compromise on comfort, whatever the budget,’ said Kalwant Singh, Harveys md.