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Design Guild Mark looks to influence consumers

The Design Guild Mark, awarded by The Furniture Makers’ Company, has launched a new brand identity and standalone website as it sets its sights on becoming a recognised indicator of excellence among shoppers.

The new logo, created by Scott Thomas, features a contemporary interpretation of a D ‘that subconsciously references innovation’ and has been designed ‘to be powerful but unobtrusive so it can be utilised alongside other visual identities.’

The new website includes information on all previous winners of the Mark, the latest news, biographies of the judging panel and useful information about applying and the judging criteria for both the Furniture and 2D categories.

‘The Design Guild Mark is an award for British design and innovation and therefore demands a forward-thinking identity that reflects these values, without losing the connection to The Furniture Makers’ Company’s established roots and history. With social media such a powerful tool, we wanted a clean, modern design that could be easily used on the Design Guild Mark’s social media accounts,’ said Rodney McMahon, Design Guild Mark chairman.

‘The new website and identity has given the Design Guild Mark a solid foothold to further establish the award in the design sector as well as pursue our ambition of raising awareness of it among consumers.’