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Homesense launches first consumer advertising campaign

Homewares chain Homesense has debuted its first UK and Republic of Ireland consumer advertising campaign.

The TK Maxx subsidiary will run three 20 second advertisements online and on video on demand until Christmas.

The Homelovers love Homesense campaign focuses on bargains, which get ‘The Look of Love’ from the retailer’s customers.

‘Our Homesense stores really offer something very different from the rest of the home sector. We wanted something that captured the curious, beautiful and practical items that our buyers travel the world to find. The new campaign is packed with character, a little dash of fun plus some overblown love tracks to help Homesense stand out from the sector,’ said Deborah Dolce, TJX Europe group brand and marketing director.

The chain has grown to more than 60 branches in the past decade, including two in the Republic of Ireland.